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Small Business Development Center to offer
week-long series of seminars
Oct. , 2008 --
Business Development Center (SBDC) of Arkansas State University will
offer a week-long series of seminars addressing marketing a small
business through technology, Oct. 7-10.
“Search Engine Optimization” will be Tuesday, Oct. 7, from 6-9 p.m. at
the ASU Technical Center, 5504 Krueger Drive in Jonesboro. “How to Write
a Marketing Plan” is set for Wednesday, Oct. 8, from 9 a.m.-noon at the
East Arkansas Planning and Development and Development District, 2905
King Street in Jonesboro. On Thursday, Oct. 9, participants may attend
“IT Issues for Every Small Business” from 1-4 p.m. at
East Arkansas Planning and Development
“Generational Marketing” is offered Friday, Oct. 10, at the Liberty Bank
main branch in Mountain
Home from 9 a.m.-noon.
The “Search Engine Optimization” workshop, hosted by Jim Bryant, IT
Associates LLC president, covers enhancing each page of company websites
in order to attract qualified customers. Attendees learn how to find
search terms and strategically place them for optimum page usage. In
addition, information about free online tools for researching keywords
and tracking and analyzing a company’s online customers is available.
Cost is $49 per person and the seminar is co-sponsored by East Arkansas
Planning and Development District, the Jonesboro Chamber of Commerce and
IT Associates, LLC.
John Riggins, president of the Riggins Group, Inc., will speak at the
seminar, “How to Write a Marketing Plan” and offer common sense ideas on
creating and using a marketing plan to guide small businesses.
Cost is $35 and the seminar is open to ASU faculty, staff and students
for half price. The workshop is co-sponsored by the Riggins Group, East
Arkansas Planning and Development District, IT Associates and Jonesboro
Regional Chamber of Commerce.
Today’s business owners are faced with many decisions when it comes to
information technology, and “IT Issues for Every Small Business”
addresses these issues, including the pros and cons of available
options. Claire Chitwood, executive vice president of Enformix
technology services is the featured speaker.
Sponsored by Enformix, the seminar is free of charge.
concludes with “Generational Marketing.” This seminar, sponsored by
Liberty Bank, the Mountain Home Chamber of Commerce and the Baxter
County library, provides demographics, influences and ways to target
generations in the market.
Services are provided by James Atkinson, UALR marketing research
specialist at the Arkansas Small Business Development Center in Little
Rock. Susan Glasgow, ASU SBDC training coordinator, is the featured
speaker. Registration fee is $35 per person with ASU faculty, staff and
students attending for half price.