1.  Enhance the university's reputation, visibility, and influence.
1.01	Provide a specific office for students to visit regarding p;roblems associated with their email and computer login information, as the Registrar's Office does regarding Web for Students
1.02	Use the university's phone system to deliver promotional messages when callers are put on hold.  Someone needs to monitor the volume so these are not too loud.
1.03	Enhance the website to make it interactive,consistent and trendsetting through centralized management.
1.04	Create incentives for faculty, staff recruiting and other service to develop stronger relationships with K-12.   a. Coordinate with news, academic, recruiting/admission unit.
1.05	Developing community partnerships within a year.  A. Identifyinging current partnerships.  B.  Identify new opportunity.  C.Identify an office and/or person to serve as a clearinghouse.
1.06	Develop incentives for service recruiting for faculty, staff, students
1.07	Increased availability, coordination for marketing materials.
1.08	Increased use of media partnerships, particularly radio in Memphis, Little Rock markets and KASU.
1.09	Expand outreach beyond NE Arkansas, Jonesboro region.
1.10	Twenty-four hour toll free information switchboard and generic email address.
1.11	Promote on-line educational opportunities.  A.   Identifying and developing courses that are compatible to on-line training.l  B.  Developing a marketing plan  C  Maximize search engine identification and ranking.
1.12	Improve student services by identifying, evaluating and assessing perceptions and needs of students
1.13	Assess perceptions of ASU locally and regionally in order to develop an overall identity.
1.14	Encourage service and research activities that support enhanced visibility.
1.15	Buy advertisement in appropriate media
1.16	Promotion of ASU's accessibility.
1.17	Recruiting targeted students that are pre-identified by media, with information being dessiminated to appropriate unit for follow-up contact.
1.18	Use ASU student ambassadors. Use ambassadors as recruiters for outreach.  Outreach as part of a leadership programs.  Partnering with student groups.
1.19	Standardized presentation/recrukitig material for ASU presentation.
1.20	Filing long-form indirect cost calculation for better identification by federal agencies.
1.21	Strengthen alumni organizations regional clubs, social groups/activities
1.22	Continue beautification process of campus.
1.23	Co-sponsor events/activities throughout state and region
1.24	Develop/support a hotel conference center to support ASU sponsored events.
1.25	Partnering with National and International institutions.
1.26	Develop Delta initiatives.
1.27	Speaker resource facilities, bureau more accessible: web, print, and brochure.
1.28	More high-profile people and programs
1.29	More sponsorship of off-campus programs…in Memphis and Little Rock.
1.30	Timely promotion of ASU events directly to K-12 schools.
1.31	Minimum notification of 30 days notice regarding events with timely reminders.
2.  Enhance learning by focusing on the institution's priorities -- teaching, research, and service.
2.01	The new ASU/HPESS Track Facility has a serious need for a classroom/indoor teaching setting--both for instructional purposes and backup purposes in the event of inclement weather.  (Classroom needed by January 2005.)
2.02	Create and maintain a partnership between teaching faculty and the library that will foster an information literacy curriculum in all disciplines that promotes, trains, and utilizes all information technologies. (Form an interdisciplinary ad hoc committee by August 2004 of faculty and library staff to suggest partnership specifics.)
2.03	Provide a concise 1-2 page web resource for academic advisors that explains basic university requirements in question-and-answer format, including contacts for further information, to be made available by fall 2004.
2.04	The University will implement a differential workload which recognizes that different faculty have different strengths.  Move toward a 9-hour teaching load for pretenure and tenured faculty who are productive in scholary or creative activities with an implementation date of Aug 2005.  ("Productivity" to be defined.)
2.05	Elevate positon of vice chancellor for Research and Academic Affairs to the position of Provost by fall 2005.
2.06	Address the problems associated with compressed video by reviewing existing Faculty Senate ad hoc committee recommendations by evaluating alternative technologies, workload and cost benefit ratios by August 2004.
2.07	Increase faculty development/enhancement funds to $1000 per faculty over a five year period.
2.08	Convert all classrooms to multimedia classrooms by 2007.
2.09	Add a university research services center to assist with grants, statistics, research design and editing by August 2005.  It is important to ensure that this is a support center, not a "watch-dog."
2.10	Implement problem-based learning by August 2007.
3.  Develop a cohesive campus community based on strong shared governance, excellent communication, and mutual respect.
3.01	Develop cohesive campus community based on strong shared governance, excellent communication and mutual respect.
	A.  Communicate campus news more effectively, rather than delayed announcements, rumors.  B.  Develop a "culture" of communication (informed constituencies vs. "need to know".
3.02	Faculty handbook approved (Board Of Trustees) no later than 12/04.
3.03	Update staff/student handbooks to reflect policy directions, etc. by 12/04.
3.04	All University documents will be reviewed for internal consistency.
3.05	Present University govered documents to campus by 9/04 (revision/approved by 12/04).
3.06	Develop a series of mechanisms (websites, newsletters, etc) for reporting and inquiries related to issues of concern to campus community.  Website or distribution list as appropriated with minutes/reports as appropriated from:  Board of Minutes, Shared Governance-all committees, Senates (Faculty/Staff/SGA), President's Council, Dean's Council, UPC.
3.07	Develop an orientation and ongoing educational system for committee chairs and University community in general (V Chancellors, VP's, Oversight Committee, previous chair, etc.)
3.08	Committee postings should include current members and expiration date of term.
3.09	All University governed committes should meet in spring term to elect chair and review committee responsibilities.
3.10	All University governance chairs should meet in fall with President to discuss concerns, goals, directiojns, etc. for respecive committees.
3.11	Form Faculty "Activities" Social Director committee to adress morale, comraderie, and interaction to create a sense of community (This committee could/should interact with student activities/staff activities).  Faculty Follies, Faculty Roasts (retiring), Fish Fry; Christmas Parties; Trips (Masters of Florence); International Trips; Intermural Teams-Faculty) Websites to cover all these events..
3.12	Seek imput from various customers prior to implementing policy and procedure changes.  Communicate regularly with customers on needs satisfaction.
3.13	Use the HR newsletter to communicate topics of interest to all employees. Investigate complaints to address areas of concern, such as additional supervisory training, etc.
3.13a	Administrative driven/non-structured  "meetings" for open discussion of thoughts/concerns, etc.-coffee/brown bag, small groups, no managers, comfortable environment.
3.14	Two-Four meetings/month/administrator initivate website to post concerns and discuss outcomes.
3.15	Move from central model of administration to more of Dean model for administering $, etc. STRONG DEAN MODEL within 5 years.
3.16	Educational/Artisitic/ Cultural events calendar - in advance (as possible) in 2 years with interactive postings.
4.  Develop a culture of assessment to continually and systematically examine and enhance educational and institutional outcomes.
4.01	Define "assessment:  institutional assessment versus academic program assessment" - (end of summer 2004)
4.02	Develop an "action-research" working model (end of summer, 2004:  present to academic deans August 2004)
4.03	Obtain feedback/input from academic departments/colleges regarding "general education" assessment (fall 2004)
4.04	Conduct "assessment workshops" to promote culture of assessment (currently doing and on-going)
4.05	Create "student quality teams" to enhance student learning and to promote a culture of assessment (fall 2004)
4.06	Develop/conduct chairs "assessment round-tables" (begin June, 2004)
4.07	Create appropriate unit/department/college assessment plans (by end of fall 2004)
4.08	Report on the status and progress of academic program assessment at ASU (fall 2004)
4.09	Human Resources will create and distribute newsletter.
4.10	Human Resources will investigate complaints to determine if additional supervisory training is needed.
4.11	Human Resources will conduct exit interviews to assess why faculty and staff leave ASU.
4.12	Finance & Adminstration will continue peer reviews and make changes to benchmarks used for assessment of units.
4.13	Periodically survey university graduates to determine their satisfaction with their academic preparation.  (spring 2005)
4.14	Survey employers of ASU graduates to evaluate the educational preparation of ASU graduates.
4.15	Develop data warehouse for assessment purposes to assist in accreditation needs. (spring 2005)
4.16	Identify university-wide educational objectives and outcomes. (spring 2005)
4.17	Conduct assessment of "campus climate" survey for diversity initiatives. (currently on-going)
4.18	Conduct assessment of "student satisfaction" survey for enrollment management initiatives.
4.19	Algin resources with university's strategic initiatives.
5.  Increase enrollment, retention rate, and graduation rate of both undergraduate and graduate students.
5.01	Offer more evening, web, and weekend classes for mature, non-traditional students who work full time.
	A.  Course Scheduling
	B.  Two-year Course Schedule
	C.  Flexible Course Scheduling -- Topic & Time
	D.  Provide Support/Training to Faculty for Web Classes
5.02	First-year Students  --  Increase by 5%  per year for four years  (70 Students)
5.03	Transfer (including Non-traditional Students)  --  Increase by 7.5% per year for four years  (50 Students)
	A.  Remove articulation barriers
5.04	Graduate Students  --  Increase by 5% per year for four years  (50 Students)
	A.  Increase GA Stipends/Scholarships
5.05	Retention
	A.  Degree audit Implemented
	B.  Innovative Developmental Education
	C.  Required Innovative First-year Experience
	1.  Financial, Planning
	2.  Life Skills
5.06	Student/Academic Services outside of 8:00 to 5:00 day/web
5.07	Link to Assessment
5.08	Assess Educational Programming needs and survey needs    A.  Industries    B.  School Systems    C.  Non-traditional Have follow-up with ASU Programs of Study
	A.  Industries
	B.  School Systems
	C.  Non-traditional
	Have follow-up with ASU Programs of Study
5.09	Create Programming (Such as Summer institutes) to attract students at early ages. Consider partnering with "name brand" institutions
5.10	Academic Support
	A.  Advising
	B.  Tutoring, Learning Center available to all students
	C.  Mentoring
	D.  Faculty watching out for students at risk
5.11	Enhance the undergraduate admission standards
5.12	Make membership on the Graduate Council proportional to graduate enrollments in departments/programs
5.13	Assess cost-effectiveness for web courses given the new state funding formula
	SCH Cost?   Attracting new students or current Jonesboro students?
5.14	Broaden the use of current students in recruitment activities
5.15	Web-based Courses
	A.  By July 15th we identify the key players who affect the success of web-based courses.  By December 1st the key players provide a plan to enhance the geographic scope for marketing on-line courses and a plan for preferential enrollment of non-ASU students.
	1.  Review admission enrollment procedures for web courses for non-ASU courses
	2.  Review marketing of web courses for non-ASU students
	3.  Create procedures for preferential enrollment for web courses for non-ASU students
5.16	Scholarship Resources    A.  Seek additional external funding of scholarships    B.  Devote additional resources to transfer scholarships
	A.  Seek additional external funding of scholarships
	B.  Devote additional resources to transfer scholarships
6.  Enhance the diversity and inclusiveness of students, faculty, staff, and curriculum.
6.01	Intensify recruitment and accessibility for students with disabilities.
6.02	Link diversity to assessment efforts.  Diversity should be part of evaluation of administrators, unit, colleges, & departments.
6.03	Increase enrollment of international students to be 7% of total student population by Fall 2006.
	A.  Reduce out-of-state tuition for international students to where tuition is 2 times in-state tuition rates.
	B.  Strengthen CESL program.
	C.  Develop agreements with governments to recruit students.
6.04	Better accommodate the needs of international visitors (students, families, etc.)
6.05	Create a more welcoming climate for international visitors and others groups of diverse students.
	A. Create opportunities for faculty and students to interact outside of first day of class to welcome them.
6.06	Increase opportunities and attractiveness of study abroad programs and student exchange programs.
6.07	Examination of general education curriculum to identify diversity-related courses-include concepts on respect, understanding, tolerance, etc. across all race/religion/culture/disability/gender lines.
	A. For example, anthropology courses.
	B. For example, foreign languages.
	C. Consider African studies program, etc.
6.08	Implement the Delta Educational Corridor concept, which targets building a technology community within the Delta region.  Many of the access centers will be in minority communities.
6.09	Utilize on-line courses to reach out to the global community.
6.10	Intensify recruitment and accessibility for diverse students within the ASU service area (diverse domestic ethnic groups.)
6.11	Implement (fund) minority pre-doctoral teaching fellowships.
6.12	Develop new faculty mentoring groups for international faculty.
6.13	Develop more outreach programs to reach the citizens of the Delta.
	A.  Free workshops for public school teachers.
	B.  Mini Academies for junior high and high school Delta students.
	C.  Bring administrators from Delta schools to ASU to showcase campus and recruit students from their areas.
6.14	Clarify the importance of service in the university
	A. Implement a reward system
	B. Provide opportunities for students to interact with faculty outside of class
7.  Increase resources to the university.
7.01	Development office with individuals working with each college or program.
7.02	Develop a plan to generate non-state revenues.
	A.  Grants
	B.  Gifts
	C.  Donations
	D.  Endowments
	E.  Congressional earmarks
7.03	Develop a structure and provide incentives for colleges to become entrepreneurial.
	A. Self-sustaining centers
	B.  Summer programs
	C.  Expand continuing education programs
7.04	Create an ASU research foundation.
7.05	Develop an Office of Grant Writing
7.06	Create a development plan that facilitates the active involvement of all academic units.
7.07	Develop an Office of Grant Writing
7.08	Develop an ASU Centennial Capital Campaign with the following goals.
	A.  Establish a $5 million  dollar library endowment in 3 to 5 years
	B.  Establish 25 endowed professorships in 5 years
	C.  Establish 10 endowed chairs in 5 years
	D.  Establish 50 endowed scholarships in 5 years
7.09	Integrate and update data bases which support development acivities
7.10	Increase sponsored program support to 10% of ENG budget in 5 years
7.11	Make efficient use of students as fund raising resources.
7.12	Increase grant submissions by 20% per year for the next 10 years.
7.13	Increase intellectual property-driven activities (licensing, patenting, business incubators, etc.)
8.  Strategically allocate/reallocate resources among divisions and colleges based on institutional priorities.
8.01	Allocate sufficient funds to the library to guarantee the level and quality of library services and resources that are required to fully meet the instructional and research goals of the university, students, and faculty.
8.02	Allocation of monies needs to be returned toward academics and then increased to the point that those resources are at least 67 percent of the university's expenditures.
8.03	"Programs" in the department of Health Professions need to be given official recognition as departments and allocated support (including department chair positions) consistent with the rest of the College, other disciplines on campus, and similar to other institutions.  (Already a college initiative.)
8.04	Human Resources will assist with allocation of salaries within the state guidelines.
8.05	Evaluate the accuracy of financial records, in compliance with applicable standard accounting practices, governmental and state regulations, and university policies and procedures.
8.06	Implement a sponsored projects management model for IT, in which projects are sponsored by owners external to the IT organization.
8.07	Achieve 95% of SREB average within three years for faculty salaries.
8.08	University to offer one of the most competitive benefits packages in the state.
8.09	Increase efficient use of resources by: a. Eliminate duplication of effort, b. find expertise on campus where possible c. combine services within areas; d. simplify business practices to decrease faculty and staff workload.
8.10	Define current priorities and reallocate funds according to need.  Eliminate programs no longer worthy of support.
9.  Develop an environment that fosters social and economic development.
9.01	Develop grad research programs that meet market needs, grad program needs, institutional vision, and improve the quality of life in the region.
9.02	Renew/Expand Establish incubator services and resources for developing entrepreneurial endeavors  Create corresponding intellectual property policy in one year.
9.03	Continue to encourage staff (to include everyone) to take advantage of educational opportunity both on and off campus.
9.04	Encourage staff (to include everyone) to participate in community service and stay a breast of economic issues.
9.05	Create printed and online resource directory of University staff - faculty expertise and University resources by May '05
9.06	Do assessment of community skill needs and correlate with ASU programs.
	A.  Use ASU faculty and students to develop said assessment.
9.07	Note:  Staff to include everyone
9.08	Develop institutional policies that support economic development while upholding ASU's values and priorities, draft policies by fall, 2005.
9.09	Develop new academic programs (undergraduate, graduate and certificate) in response to regional and national needs.
9.10	Create database of internship and volunteer opportunities in the community and create move service learning programs.