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Rose Kirk to visit campus as part of Journalism
Alumni Speakers Series
Sept. 25, 2008 --
Rose Kirk, vice
president of national enterprise sales and distribution for Verizon
Wireless and a 1984 graduate of Arkansas State University, is the second
speaker in the Journalism Alumni Speakers series and will be on campus
Wednesday, Oct. 1.
Kirk will discuss principles of advertising at 10 a.m., followed by
principles of public relations at noon. At 2 p.m., she will address the
practicum class in public relations with representatives of the American
Advertising Federation and ASU’s Public Relations Student Society of
America. All meetings will be in room 233 in the Communications
While at ASU, Kirk worked for the Social Security Administration and was
a reporter and news editor for ASU’s student newspaper, The Herald. A
Pine Bluff native, she began her career as a news reporter for the Pine
Bluff Commercial and also worked for the Florence (Ala.) Times Daily
before beginning her telecommunications career in 1986 with SBC
Communications (now AT&T) as an executive speech writer.
She quickly moved up the ladder, becoming director of marketing
communications for the Yellow Pages division in charge of advertising
and branding. She became director of marketing communications for the
video ventures group of GTE in 1998, overseeing all marketing
communications for the organization.
Since joining Verizon, Kirk has led product line management and
strategic planning and marketing implementation teams within the
company. Prior to her current position, she was vice president for
corporate employee communications—responsible for creation and
coordination of employee communications strategies across all of
Verizon’s major lines of business.
A recipient of numerous awards, Kirk holds three Verizon Excellence
Awards for outstanding contribution to corporate revenue growth goals
and an Addy Award for a Southwestern Bell Yellow Pages’ branding
campaign. She is chair of the board of directors for the National
Domestic Violence Hotline.
Kirk is completing a master’s degree in international affairs from
Washington University in St. Louis.
She is the second of four scheduled speakers for the inaugural series
sponsored by the Department of Journalism for 2008-09. The series
features outstanding alumni who will return to campus to speak and
interact with students and faculty in classes and other settings.