University
Communications
Office
Arkansas State University
Jonesboro,
Arkansas
Staff
Sara McNeil
Gina Bowman
(870) 972-3056
fax (870) 972-3693
More information:
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ASU's news team provides guidelines,
deadlines for internal, external news coverage, including photographs,
images
December 17, 2010
-- ASU's news team announces guidelines and deadlines for internal and
external news coverage.
Who we are: ASU news is gathered, produced, edited, posted
online, and distributed by Gina
Bowman, director, Media Relations, and
Sara E. McNeil, director,
University Communications. Contact either Bowman (office line (870)
972-2250; cell (870) 243-6020) or McNeil (office line (870) 972-3633;
cell (870) 897-5088) with any questions. We want to hear from you. The
ASU news team reports directly to
Christy Valentine,
executive director of Communications.
Gina Bowman, director of Media Relations
Gina Bowman
worked in the sports information office at
Arkansas State for 32 years before moving to the university
communications office, July 1, 2008. At that time she was named Director
of Media Relations for ASU. Bowman was part of the ASU mascot retirement
group and worked with the Centennial Committee for the university’s 100th
anniversary celebration. Bowman covers numerous colleges and divisions
at ASU, including the College of Nursing and Health Professions, College
of Business, College of Communications, College of Engineering, College
of Science and Mathematics, Graduate School, Arkansas Biosciences
Institute (ABI), ASU’s graduation lists, scholarship releases, and
publicity for ASU’s nationally-ranked rugby team. A 1976 graduate of ASU
with a degree in journalism, she joined the athletic department staff
where she served as an assistant in sports information from 1976-94 and
again in 2006. She took on the job of assistant athletic director for
media relations in 1994, and during that span, added the responsibility
of the department’s senior woman administrator until 2002.She has served
on various committees at the school, including the first NCAA
Certification committee during 1995-96 for Gender Equity, Minority
Issues, and Student-Athlete Welfare. In addition, she was a committee
member of the Sun Belt Conference track and field, football, NCAA Post
Graduate District, and NCAA Scholarship groups. Bowman was selected to
the media relations staff at the United States South Sports Festival in
St. Louis in 1994, and has also worked for the Arkansas Democrat before
the newspaper merged with the Arkansas Gazette, as well as with the Pine
Bluff Commercial. A winner of the 2001 quarter century service award by
the Sun Belt Conference, she also received an Outstanding Service Award
from ASU in 1998. Bowman is also a voting member of the College Sports
Information Directors of America since 1990, and holds memberships in
the Female Athletic Media Relations Executives organization, Basketball
Writers of America, Football Writers Association of America, and
Arkansas State’s Alumni Association.
Sara E. McNeil, director of University Communications
Sara E. McNeil is a 1984
graduate of Newcomb College, Tulane University, where she double-majored
in English and Philosophy. She earned a master's degree in English from
Vanderbilt University in 1987. She worked as a member of the news media
for 18 years, including time at alternative weekly newspapers (Spectrum
Weekly, arts writer; Little Rock Free Press; arts editor ) and daily
newspapers (The Jonesboro Sun, arts editor). She worked for two years as
a copy editor at the Memphis Commercial Appeal. She has also worked as a
freelance magazine writer for At Home in Arkansas and Jonesboro
Occasions. She has worked as a
corporate communications specialist for Federal Express Corporation. She
taught English at university level for 5 years and has extensive
freelance and academic writing and editing experience. University
divisions and colleges McNeil covers include the College of Agriculture
and Technology, the College of Education, the College of Fine Arts,
including Fowler Center and the Bradbury Gallery, and the College of Humanities and Social Sciences,
including the Delta Symposium, and the ASU Museum, as well as other divisions as needed. Additionally, one of McNeil's
primary responsibilities is the creation, distribution, and posting of
Inside ASU, the electronic newsletter for faculty and staff.
What we do: Together, we gather, produce, edit, post online, and
distribute virtually all official Arkansas State University releases,
some 300-plus releases a year. Visit the
NewsPage for
examples of releases, including graduation lists and Chancellor's and
Dean's lists. News releases are distributed to local, state, and
regional media outlets. We also produce and distribute
Inside ASU, the
electronic newsletter for faculty and staff. While Inside ASU is of
interest to our internal audience, it is also distributed externally to
legislators, the ASU Board of Trustees, and selected media contacts. We are available to advise
departments, divisions, and other entities on communications strategies
and plans. We also serve as liaisons for photographic support for
events.
When we need your information :
In a rapidly changing media environment, time is a critical factor.
Space is another. As news holes continue to shrink in print media,
getting news out quickly is more important than ever. We must receive
all information two weeks prior to the date of the event if we
are to have any hope of obtaining media coverage. One week or less is
simply not adequate to insure pick-up from local media, especially
smaller local weekly newspapers. We need information four weeks in
advance for state or regional media coverage. Due to the incredibly
high volume of material we receive, sending information earlier is
always better, and we do prioritize material in order of receipt,
especially items for Inside ASU. Date- or time-sensitive events of
university significance will take priority over faculty items, which
have longer shelf-lives.
Where and how to send your information:
Send information as text via e-mail to Gina
Bowman, director, Media Relations, and/or
Sara E. McNeil, director,
University Communications. It is always wise to copy both of us to
ensure your event or achievement is published and distributed. We
will provide templates for both news releases and Inside ASU items at
your request, although our posted releases and archived copies of Inside
ASU provide good guides.
Electronic text makes it faster and easier for us to process your
information, and it is the way our media contacts prefer to receive
information.
We also ask that you send all photographs to us as attached jpeg
images. We cannot extract photos from Microsoft Word documents,
and in general, pdfs are not useful to us nor to our media contacts. We
can and sometimes do link pdfs to online releases. In addition, for
reproduction in print media, photographs should be at least 150K-1M in
size, and high resolution (300 dpi, or dots per inch.) Photos
grabbed from the web are usually 72 dpi, and cannot be used successfully
for print. You are the expert; we ask that you send us a draft of your information.
We are not able to write feature releases due to our volume. If your
news item can be linked to additional information, please forward us
relevant links as well.
Finally, be sure to include contact information--the name, e-mail
address, and telephone number--of an individual who can be contacted
for further information. This is a critical feature for news releases
that will be picked up by other media outlets. In essence, we need the
event, the
date, the time, the venue (including a physical address) and information
for a contact person or entity, along with that person or entity's
e-mail and phone number.--the basic who what when where why and how of
journalism. Feel free to give us context--why your item or release
matters, and to whom it matters.
Why we need your information as stipulated:
We work under the constraints of the modern 24/7 news cycle, the
constraints of our media contacts' deadlines, and the constraints
imposed upon us by the sheer volume of material we handle. We strive to
accommodate the ASU community, but we cannot dictate what media outlets
do with the information we provide them. By sending us your information
as stipulated, we can process your information more quickly, and improve
your chance at media coverage of all types.
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