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KASU concludes fall membership
drive, successfully reaches highest goal ever
October 21, 2010
KASU, the public radio service of Arkansas State University, has
concluded its 2010 fall membership drive with the highest amount of
pledges ever, totaling $43,110. KASU development director Todd Rutledge
noted that KASU support came from people in a wide variety of
occupations and included many retirees. Geographically, about 200
pledges came from throughout northeast Arkansas and southeast Missouri.
This fall’s total pledged amount exceeded the fall 2009 pledges by more
than $4,000. The average pledge was $149.
Station manager Mike Doyle noted that members of the KASU staff
steadfastly worked on the air and answered telephones daily from Oct. 9
to Oct. 20, and he thanked the listeners for their generosity. “We had
some slow periods, and it took us a little longer to wrap this one up.
But our goal was the highest ever, and we worked hard to keep momentum
going.” Doyle said that KASU needs to show $115,000 a year in community
support in order to qualify for a matching community service grant from
the Corporation for Public Broadcasting. That community support is
provided by contributing listeners who are known as members and by
business and non-profit entities that underwrite programming in exchange
for recognition on the air. The remainder of the KASU budget is funded
by Arkansas State University.
Rutledge said that individual pledges ranged from $20 to $1,000 and
that, as with any community fund drive, people gave what they could. “We
reached this record goal one pledge at a time. That’s how it
happened. And why did it happen? Because these contributors understand
that listener support makes it possible for KASU to provide news
magazines like “Morning Edition” and “All Things Considered;”
conversations like those heard on “Fresh Air,” “The Diane Rehm Show,”
“The Story,” and “Talk of the Nation,” and music that ranges from
“Performance Today” with Fred Child to “Jazz with Bob Parlocha” to
“American Routes” with Nick Spitzer,” Rutledge noted.
Doyle said that the largest number of pledges came from the Jonesboro
and Paragould areas, with many portions of northeast Arkansas and a wide
area of southeast Missouri represented. “We continue to get calls from
Kennett, Poplar Bluff, and Doniphan.This indicates that many Missourians
count on us for NPR programs and regional news. Mark Smith of our staff
has regular interviews with southeast Missouri’s representative in
Congress, along with Arkansas’ U.S. Senators and First District
representative. Regardless of who wins the Lincoln, Berry, and Emerson
seats in the Nov. 2 election, we’ll make every effort to continue that
practice,” Doyle stated.
For more than a dozen years, KASU has presented regular live music
concerts and Doyle said the station will continue making arrangements
for “Blue Monday,” “Bluesday Tuesday,” “Bluegrass Monday,” and “Jazz
Thursday,” while planning new musical events. Longtime KASU volunteer
“Hairy Larry” Heyl has planned a jazz festival Saturday, Oct. 23, from
2-6 p.m. on the lawn of The Edge Coffeehouse, 1900 Aggie Road,
Jonesboro, near the ASU campus. The event, known as “Bebopalooza,” is
presented by KASU to thank the community for its support. Local jazz
musicians will perform, including members of Jazz Alliance, the Swing
Band Project, and The Little Big Band. The event is free, and the
community is invited. “There’ll probably be some jazz at The Edge still
going on after the Red Wolves game,” Doyle noted.
For information about KASU 91.9 FM, including its live music concert
Mike Doyle, station
manager, at ext.
information on supporting KASU, contact
Todd Rutledge, director of development at KASU, ext. 2807.
a program guide, call (870) 972-2200 or 1-800-643-8269.
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