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Actress Catherine Hickland to speak as part of
Global Entrepreneurship Week at ASU
Nov. 13, 2008 --
Soap opera star and founder of Cat Cosmetics Catherine
Hickland is the keynote speaker Monday, Nov. 17, as part of Arkansas
State University’s College of Business Global Entrepreneurship Week. She
will speak at noon in the Student Union Auditorium, 101 North Caraway
Road, Jonesboro. Hickland and speed hypnotist John Cerbone will present
their Hilarious Hypnosis entertainment show Tuesday, Nov. 18, at 7 p.m. in the ASU
Convocation Center Auditorium, 217 Olympic Drive, Jonesboro.
Global Entrepreneurship Week runs Nov. 17-20, and the week’s events
offer business opportunities for both economic and social gains. Dozens
of countries are coming together for the first time in an effort to
inspire young people to embrace innovation, imagination and creativity.
In addition to Hickland’s presentation, other events include support by
ASU’s strategic management classes through the distribution of fliers,
posters, and messages. Also, the College of Business plan competition
presentations are Tuesday, Nov. 18. Prizes of $500, $250, and $125 will
be awarded to the authors of the top three business plans.
In addition, on Monday, Nov. 17, the small business management class
will present business plans developed during the fall semester in the
Student Union Auditorium. Nine plans will cover multiple industrial
Hickland, a cast member on One Life To Live, is the president of her own
cosmetics company, Cat Cosmetics, which launched in 2001. She soon
expanded, and the company is now a thriving Madison Avenue business. She
also is a frequent visitor to Jonesboro to aid in the Red Dress events
to promote the fight against heart disease.
Cerbone is an
hypnotist who was inducted into the Hypnosis Hall of Fame in 1995.
He is sometimes called the fastest hypnotist alive, inducing trance in
For more information, contact the Management and
Marketing Department in the College of Business at (870) 972-3430.