Actress Catherine Hickland to speak as part of Global Entrepreneurship Week at ASU

Nov. 13, 2008 -- Soap opera star and founder of Cat Cosmetics Catherine Hickland is the keynote speaker Monday, Nov. 17, as part of Arkansas State University’s College of Business Global Entrepreneurship Week. She will speak at noon in the Student Union Auditorium, 101 North Caraway Road, Jonesboro. Hickland and speed hypnotist John Cerbone will present their Hilarious Hypnosis entertainment show Tuesday, Nov. 18, at 7 p.m. in the ASU Convocation Center Auditorium, 217 Olympic Drive, Jonesboro.

Global Entrepreneurship Week runs Nov. 17-20, and the week’s events offer business opportunities for both economic and social gains. Dozens of countries are coming together for the first time in an effort to inspire young people to embrace innovation, imagination and creativity.

In addition to Hickland’s presentation, other events include support by ASU’s strategic management classes through the distribution of fliers, posters, and messages. Also, the College of Business plan competition presentations are Tuesday, Nov. 18. Prizes of $500, $250, and $125 will be awarded to the authors of the top three business plans.

In addition, on Monday, Nov. 17, the small business management class will present business plans developed during the fall semester in the Student Union Auditorium. Nine plans will cover multiple industrial sectors.

Hickland, a cast member on One Life To Live, is the president of her own cosmetics company, Cat Cosmetics, which launched in 2001. She soon expanded, and the company is now a thriving Madison Avenue business. She also is a frequent visitor to Jonesboro to aid in the Red Dress events to promote the fight against heart disease.

Cerbone is an author, actor, and hypnotist  who was inducted into the Hypnosis Hall of Fame in 1995. He is sometimes called the fastest hypnotist alive, inducing trance in microseconds.

For more information, contact the Management and Marketing Department in the College of Business at (870) 972-3430.           

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