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Guerrilla Marketing Seminar helps small
businesses combat tough times
April 30, 2009 --
The ASU Small Business
and Technology Development Center (SBTDC) will be offering a special
marketing workshop for small businesses in Jonesboro, Monday, May 11, to
help small business owners develop effective low-cost and no-cost
marketing tools to grow their businesses.
The father of Guerrilla Marketing, Jay Conrad Levinson, believes any
business can increase profits by investing time, energy, information,
and imagination – rather than money – in its marketing efforts. The ASU
Small Business and Technology Development Center believes the concept is
perfect for small businesses, especially in a tight economy. The seminar
will be offered in two sessions Monday, May 11 at the ASU Technical
Center, 5504 Krueger Drive, Jonesboro. Sessions will be offered from 1-4
p.m. and again from 6- 9 p.m.
“Guerrilla Marketing demonstrates that you don't have to have thousands
of dollars in your advertising budget to get the word out about your
business,” said Herb Lawrence, director ASU ASBTDC. At the seminar,
start-up and existing business owners can learn effective Guerrilla
Marketing techniques that are low-cost or no-cost to market their
products or services. “Your relationship with your customers after they
make a purchase is important,” explained Lawrence. “Guerrilla Marketing
recommends following up in one week with a thank-you, then in one month
with a letter or call checking if they’re satisfied, and sending
questionnaires or special offers after that.” Guerrilla Marketing also
explores how to successfully target customers through e-mail, via the
Web and through other less conventional methods.
Six Arkansas
Small Business Technology and Development Center (ASBTDC)statewide
network staff members attended Guerrilla Marketing Business University
in August to become certified trainers. The group included Herb
Lawrence, ASU SBTDC center director at Arkansas State University, along
with consultants from the SBTDC offices at the University of
Arkansas-Little Rock, the University of Arkansas-Fayetteville, Southern
Arkansas University, the University of Arkansas-Monticello, and
Henderson State University.
To pre-register either of the sessions, go to
http://asu.asbtdc.org and
click on Training, call the ASU SBTDC at (870) 972-3517, or send e-mail
registration to asusbtdc@astate.edu. The
seminar fee is $35 per person or $20 for Jonesboro Regional Chamber of
Commerce members. The seminar is co-sponsored by the Jonesboro Regional
Chamber of Commerce and East Arkansas Planning and Development District.
For more information, contact Herb Lawrence, ASU SBTDC director, at
(870) 972-3517, or e-mail
hlawrenc@astate.edu.
A partner of the U.S. Small Business Administration, the
Arkansas Small Business Technology and Development Center serves new,
existing and innovation-based small businesses. Through a statewide
network of seven offices, ASBTDC provides free consulting and market
research services plus affordable training to the business community.
For more information, visit the ASBTDC Web site at
http://asbdc.ualr.edu/.
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