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Delta Center for Economic Development presents
professional class in marketing
Nov. 7, 2008 --
The Delta Center for
Economic Development at Arkansas State University is offering an
Advanced Sales Management Skills class, Wednesday, Nov. 12, from 8
a.m.-5 p.m. at 5501 Krueger Drive.
Advanced Sales Management, part of the DCED’s professional
sales certificate program, is a course specifically designed to help
sales managers and executives prepare their sales forces for changing
environments.
The course
integrates current research and hands-on experience, as well as proven
practices to develop strategies that help maximize an organization’s
potential.
These practices include territory design, which addresses assignment to
territories to ensure balanced workloads,
fair earning opportunities, and maximum coverage of target accounts;
incentive compensation, or balancing objectives so the incentive
compensation plan drives company strategy, yet is motivational, fair,
and financially responsible; and
selection and
retention which provides
a way to find the best measure of success and makes adjustments if goals
are not met.
The session is
taught by Dr. Shane Hunt, who is an assistant professor of marketing at
ASU. Dr. Hunt is a leading academic and consultant in the area of
professional selling and sales management.
The cost is $199 for the session which includes materials and lunch.
Space is limited; to enroll, call 870-972-3850.
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