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Office of Publications and Creative
Services wins awards at CASE
12, 2007 --
Arkansas State University’s Office of Publications and Creative
Services, a division of University Advancement, recently won three
awards at the District IV CASE (Council for Advancement and Support of
Education) conference in Dallas, Texas. CASE is the international
association of professionals who advance educational institutions.
The Publications and Creative Services team (director Ron Looney, art
director Mark Reeves, and graphic designers Heath Kelly and Mary
Williams) took home three awards.
In Category 60, “Institutional Identity Programs,” the “Powering Minds”
Branding Campaign received the first place Gold level Grand Award. This
monumental campaign included the publication of seven printed documents
representing some 45,600 items of printed matter, in addition to
advertisements in publications with circulation figures of 112,000, and
the production of nine types of logo-bearing items, including coffee
mugs and t-shirts, a bus wrap, a massive library banner, a wall display,
200 light pole banners, and a built-from-scratch kiosk. All these
materials feature “The Scholar,” the icon of the “Powering Minds”
campaign. This 1932 limestone carving at the west entrance of Wilson
Hall provided the basic visual element for ASU’s Publications and
Creative Services team to build a branding campaign upon, and to provide
the visual identity for the university.
In Category 27, “Special Pieces,” the
media/press kit for the “Powering Minds” brand unveiling won third place, receiving the Bronze
level Achievement Award. This media/press kit was produced entirely
within the Office of Publications and Creative Services with assistance
from Office of University Communications director Tom Moore. No outside
services were used.
The media/press kit, consisting of a cd and 12-page wirebound booklet
which fit inside the cd’s jewel box case, was designed to provide the
news media with historic and graphic images, along with news
releases and key points about the “Powering Minds” brand and the
university’s strategic plan.
The kit conveyed how the central image for the brand, “The Scholar” had
been chosen and how that image provided inspiration for the graphic
elements used to identify and support the brand. The news releases
provided the public with an overview of the branding campaign by tying
the historical origination of the theme art to the university’s
direction for the future.
The press kit aided in the wide media coverage the unveiling of the new
brand received. This media coverage, and campaign information
disseminated by the ASU Alumni Association newsletter, and Inside ASU,
the electronic newsletter for faculty and staff, helped to establish
familiarity with the “Powering Minds” campaign very quickly.
Publications and Creative Services also received a third place Bronze
level Achievement Award in Category 32, “Brochures/Flyers/Booklets,” for
their two-color ASU Alumni Association Florida Pride Ride Invitation.
The tri-fold invitation encouraged ASU alumni to attend events in six
Florida cities over a six-day period. Alumni Association Executive
Director Beth Smith and Chapter Coordinator Molly Phillips mingled with
alums throughout Florida for dinner and a short program featuring
current campus photos and news about the Cooper Alumni Center
development on each of the six nights.
ASU’s prize-winning entries competed with those of CASE member
universities in Arkansas, Louisiana, Texas, Oklahoma, and New Mexico.
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